Become Recognizable.

Practical education for independent artists. Define your identity, shape your visual world, and build creative systems you can use.

Start with the free Modern Artist Playbook.

Get the Free Playbook

What you’ll learn

The artist leads.

Identity. Get clear on who you are, what you stand for, and who your work is for.
Visual world. Connect your sound, imagery, and story.
Creative systems. Build repeatable workflows for making and sharing your work.

We teach practical frameworks and modern tools, including AI. You bring the taste, judgment, and direction.

What the Lab Created
A man with a beard, wearing black sunglasses, a red and black cap, and a black and white patterned shirt, against a dark background.

SVCOB

EDM DJ & Producer

Obsrv Studios.

The creative work behind the Lab.

Our music and storytelling projects explore different sounds, audiences, and visual worlds. This is where we put the Lab’s ideas into practice.

Choose a project below to explore the work.

A man wearing a black hoodie, a white baseball cap with a black logo, and sunglasses, looking downward with a serious expression against a plain blue background.

SANCHOVY

Hip-Hop Storytelling Project

Futuristic robotic woman with glowing red eyes, wearing a dark hooded cloak, and metallic, cracked skin with illuminated circuits underneath, rain droplets on her face.

K0G_

Cyberpunk Multimedia Project

A bald man with a long, curly gray beard wearing black sunglasses, a black leather jacket, and a necklace with a pendant, against a dark background.

Knox Creed

Alt Rock Music Project

Young woman with curly hair styled in an updo, wearing gothic black lace dress with puffed shoulders and ornate black jewelry, posing against a dark background.

Ada Graves

Gothic Rock Music Project

Colorful children's music album cover with a smiling sun, rainbow, clouds, musical notes, and a small plant in the ground. The text reads 'Ready, Set, Grow! Kids Songs.'

Ready, Set, Grow!

Children’s Music Project

Start with a clear
artist identity.

The free Modern Artist Playbook is your starting point for turning scattered ideas into a clear creative direction.

Use it to build your Artist Bible: a working reference for who you are, what your work stands for, and the world you want to create.

Bring your music, your ideas, and your judgment. Use that foundation to make more consistent decisions about your visuals, content, and next release.

Get the free playbook →

I’m Jacob.

I’m a music producer, creative director, and the founder of The Modern Artist Lab. I’ve been making music since 2010, building education businesses, and developing the creative projects you see here.

I built the Lab to share the frameworks and workflows I use in my own work: getting clear on the idea, shaping its identity, and building a system to keep creating.

My goal is to help you make more intentional creative decisions and build a body of work that feels like you.

Get the free Modern Artist Playbook.

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